New ownership for Chicago’s Willis Tower led to a new vision for the 110-story skyscraper. The foundational piece of a $500 million redevelopment project reimagined the building’s amenities and street presence, wrapping and reshaping space to create a five-level shopping, dining and entertainment destination called Catalog. DMA led retail tenant delivery efforts on behalf of building ownership throughout this significant, five-year modernization project.
DMA’s work, in close collaboration with owners, tenants and other project team members, brought retail to new prominence in this iconic building and positioned it to attract more tourists, neighbors and prospective tenants. Our team contributed to high-quality design standards, expedited and coordinated timely openings, facilitated the swift start of rental income and amplified the market impact of investment. Catalog includes a rooftop terrace and an event space called Convene. Among Catalog’s retail, restaurant and entertainment options: urban grocer Foxtrot, juice bar and coffee concept Joe & The Juice, Rick Bayless’ Tortazo, and the interactive art museum Color Factory.
The transformation at Willis Tower also created more welcoming entrances, updated building systems and refurbished common areas. Visitors and tenants can enjoy new greenspace, natural light and an undulating glass atrium. Energy and sustainability improvements helped Willis Tower become the largest building in the U.S. to earn LEED Platinum certification.