With a main entrance on Chicago’s Magnificent Mile and thriving retail on neighboring Rush and Walton Streets, the 900 North Michigan Shops draw customers from many directions. Our longtime client undertook a major enhancement of the building’s “back” entrance, dressing it to fit its luxury retail context and connecting visitors with the Shops, parking garage and annex.
Updates at Walton and Rush include a new white glass façade, show windows and a building entrance canopy. New finishes and lighting grace the elevator lobby inside. Extensive wayfinding and signage improvements, with integrated digital projection display and retail directories, inform and guide shoppers. Upgraded restroom finishes and integrated nursing facilities for new mothers enhance customer comfort. DMA managed work to minimize disruption during ongoing operations and deliver the highest quality results.