Chico Mall

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Our client enlisted DMA to direct the renovation of a recently acquired regional shopping center. The established mall needed updating to reinvigorate interest from customers and retail tenants. Working within a tight budget and related design guidelines, DMA led a substantial renovation that repositioned Chico Mall in the market.

Within a year, and without disrupting operations, the project refreshed 77,000 square feet of common area including mall entrances and a food court. DMA oversaw the installation of new signage, tile and carpet flooring, restrooms, lighting, furniture, a play area, and updated landscaping. A replacement anchor necessitated design and construction modifications of the common area after 80 percent of the work had been completed. DMA guided the project team and tenant through the required modifications while minimizing the budget and schedule impacts.

Work concluded on time and within budget, meeting all design objectives. The renovation has helped spark interest from retailers looking to enter the chico market. Customer foot traffic is up. Tenant relationships and recruiting are strong. 

Chico, CA
GEM Realty Capital
Nudell Architects
Graphics and Signage - Huie Design, Children’s Play Area - Playtime Creations
General Contractor
Graycor Construction
Development Management, Project Management, Project Accounting