This long-time client entrusts DMA with the ongoing review and implementation of improvements to its luxury shopping destination on Chicago’s Magnificent Mile. The 900 North Michigan Shops include more than 70 retailers on six levels within a prominent mixed-use property. To support strong sales, customer traffic, and contemporary appeal, DMA has managed interior renovations, upgrades to lighting and audio systems, façade improvements, and enhancements to signage and wayfinding.
Among recent initiatives, we helped implement a dramatic retail entry portal, exterior wayfinding and identity signage and over 3,500 sf of hi-res digital screens hoisted into the ceilings of the projects 6-story atrium – the first of its kind.
DMA has also supported the transformation of space to meet the needs of several new retail tenants. Our team provided design and construction oversight, ensured smooth communication, and contributed to timely and successful store openings.